Many business owners and executives know the importance of having an online presence. Creating a personalized website and managing a social media presence are now a vital part of any business’ marketing strategy.
With that said, only a few companies make full use of the various opportunities the Internet has to offer. For example, many businesses have a website but do a poor job of collecting leads because they do not have a high converting lead capture page. Building a website is an important step to creating an authoritative online presence. However, in order for you to significantly increase the number of new leads you must create a lead capture page. Without this, it will be extremely difficult to move your business from where it is now to where you want it to be.
What is a lead capture page? This is a page a visitor arrives at on your website after clicking on a paid advertisement or an incoming link from another website. Amateur marketers usually direct their paid ad traffic to their homepage, this is a BIG mistake because website visitors may not buy anything and leave without providing their contact information.
Specific lead capture pages personalized to different offers are crucial for providing a quality experience for prospects and driving conversions with a laser focused message that matches each prospect’s need. In addition, a best practice is to drive traffic to content pages to provide value to the user first, and then give them an opportunity to give their contact information through a blog post or a dedicated lead capture page. A more advanced tragedy is to place a “tracking pixel” on the content page so that the website visitor can be re-targeted should they decide not to provide their contact information at this time.
Your lead capture page is what takes a random internet user and turns them into a lead that you can follow up with to convert them to a potential customer. Enhancing your lead capture page can mean a significant increase in revenue as your conversion rate goes from 15 percent to 30 or even 50 percent.
This document will act as a checklist to creating a lead capture page that will convert and increase revenue dramatically. We recommend that you print it out and have it accessible the next time you create a lead capture page.