Understand Behavior Styles To Engage & Empower Employees & Customers

An Interview with Tony Allesandra

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Ray: Hello and welcome to another issue of Customer Engagement Magazine. My name is Ray Stendall, publisher of Customer Engagement Magazine. And I’m so happy and pleased to be with Tony Alessandra.

Tony Alessandra is really a unique individual. He has a great background from an academic perspective. He has a PhD in Marketing from George’s State University in 1976. He has been business owner for a number of years with www.assessmentbusinesscenter.com and he’s also an author. Not only an author of 1 book or 2 books, 27 books been created by Tony. And they have been published in multiple different languages. Tony has been speaking to large enterprise audiences since 1974 and he’s talked to some of the who’s who in the world of business today. Companies like Apple, Ritz Carlton, IBM, General Electrics, Sony Pictures, Prudential, Bank of America and many many more. If you go to his website, you will be able to see all of these information and the many other clients he’s talked to and all of that of course is going to be here in the Magazine within the bio box at the end of the article. Tony is really an individual who has been able to understand how we can apply and understand social style and personality styles to be able to better empower and engage the people we work with and be able to empower and engage customers to really drive customer loyalty and build fans for life.

Tony, thanks so much for being in the program. We are really honored to have you.

Tony: My pleasure Ray, thank you.

Ray: So Tony, what we want to do right now is really dive into and see how we can take some of the research and the work that you’ve done, apply it to really how we engage customers and how we can engage employees. But before we dive into that, I think we first need to start with the basics and understand what exactly is the Platinum Rule all about.

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High Performance Selling And Behavior That Can Really Move Your Business Forward

An Interview With Don Hutson

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Ray: Hi, this is Ray Stendall, publisher of Customer Engagement Magazine. I’m so happy and pleased to have as my guest a very special person. Our guest today is one of the founding members of the National Speakers Association. He is a #1 New York Times bestseller. He is a member of the Speaker Hall of Fame who, together with the rest of his company, U.S. Learning, has served over two-thirds of the Fortune 500, with companies ranging from Aflac to Zenith, including HP, FedEx, General Electric, and many, many more. He is the CEO of U.S. Learning and will talk to us today about high performance selling and high performance behaviors that can really move your business forward. So without further ado, I welcome Mr. Don Hutson.

Don: Hello, Ray, its great being with you today. I love the opportunity to work with you and have the opportunity to meet via Skype your members and your subscribers. So it’s great being with you.

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How To Build Customer Loyalty For Life

An Interview on Customer Loyalty with Shep Hyken

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Introduction

Ray: Hi, this is Ray Stendall, publisher of Customer Engagement Magazine. I’m so happy and pleased to have Shep Hyken as my guest. Shep Hyken is a customer service and customer experience expert who has talked to and consulted with many enterprise companies around the globe. He is the author of nine books and a real authority in the area of figuring out how to build customer loyalty for life.

Shep has a lot of great ideas that we’re going to be covering in this interview. We’re going to get into some specific methodologies, some how-to advice, and some strategies that are going to help you move forward as you build stronger relationships with your customers, build fans for life who are involved in all aspects of how you build and offer your solutions to the marketplace. Shep, thank you so much for being part of Customer Engagement Magazine.

Shep: Ray, thanks for having me. I’m excited and honored to be here.

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Transforming to Become a Customer Centric Organization

An Interview with Lior Arussy

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Introduction

Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. His consultancy, Strativity Group. Inc., advises Global 2000 companies as well as emerging businesses around the world. Clients include Nokia, Computer Associates, SAP, American Management Association, Seagate Technology, Honeywell, Siemens, Dimension Data, FedEx, Catic, and Nordea. Prior to establishing the Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other organizations.

Mr. Arussy’s syndicated column, “Focus: Customer” reaches over 600,000 readers worldwide every month. He is the author of four books, including, Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right! (Wiley 2005). For his thought leadership and contribution to the industry, Arussy received CRM Magazine’s “2003 Influential Leaders” award and served as a juror for the Fast Company’s Customer First Awards in 2005. He’s also published more than 50 articles in publications around the world, including the Harvard Business Review.

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Your Ultimate Guide and 11-Point Checklist to Building a Massive Email List

More than 90% of your prospects won’t buy anything from you on their first visit to your website. That’s a fact. They’re either just checking you out or not sure that your solution is what they need. Every business owner knows that it takes time to build trust, instill confidence and build a relationship.

If you don’t build trust with your prospect, it doesn’t matter how great your offer or content is, they are just not going to give you their information.

email listSo, now that we know for a fact that the majority of your visitors won’t purchase anything on their first visit, why force it? You’re just going to make them turn away quicker.

Instead, you should try to capture their email address and build a relationship with them.

Today’s businesses are diverting their lead generation budgets towards areas like content marketing and marketing automation. So it is safe to say that there is more competition over capturing email addresses today than ever before.

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Your 5-Point Formula to Creating High Quality Content that Converts

Are you having a hard time creating a massive amount of high quality content that can serve you though your sales and marketing lifecycle?quality-compass

The truth of the matter is, if you do not create high quality content, you will not be able to differentiate yourself from other businesses in the market. Today’s market is highly competitive and if you don’t make a name for yourself and stand out above the rest, your business will slowly die.

This nifty little document has the formula that will help get you on your way to building a solid library of high quality, high converting content.

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A 20-Point Lead Capture Page Checklist that will Dramatically Increase the Number of New Leads You Capture

Many business owners and executives know the importance of having an online presence. Creating a personalized website and managing a social media presence are now a vital part of any business’ marketing strategy.

Lead GenerationWith that said, only a few companies make full use of the various opportunities the Internet has to offer. For example, many businesses have a website but do a poor job of collecting leads because they do not have a high converting lead capture page. Building a website is an important step to creating an authoritative online presence. However, in order for you to significantly increase the number of new leads you must create a lead capture page. Without this, it will be extremely difficult to move your business from where it is now to where you want it to be.

What is a lead capture page? This is a page a visitor arrives at on your website after clicking on a paid advertisement or an incoming link from another website. Amateur marketers usually direct their paid ad traffic to their homepage, this is a BIG mistake because website visitors may not buy anything and leave without providing their contact information.

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