How To Get New Customers | How To Get New Clients | Small Business Marketing Part 3/6

How To Get New Customers | How To Get New Clients |

Small Business Marketing Part 3/6

Enjoy this video.

Let me know what you think and please share with others so they can benefit as well.

Ray Stendall

How To Get New Customers | How To Get New Clients | Small Business Marketing Part 2/6

How To Get New Customers | How To Get New Clients |

Small Business Marketing Part 2/6

This video series explains how to get new customers using the Internet.Customers are searching on the internet right now for exactly what you are selling. Watch and learn how to get those customers to contact you.

This is Part 2 – Let me know what you think and please comment below.

Ray Stendall

How To Get New Customers | How To Get New Clients | Small Business Marketing Part 1/6


How To Get New Customers | How To Get New Clients |

Small Business Marketing Part 1/6


This video series explains how to get new customers using the Internet.Customers are searching on the internet right now for exactly what you are selling. Watch and learn how to get these customers to contact you.

Let me know what you think. Please comment and share below.


Here is the transcript:

Hello.  This video series is going to teach you the quickest, the fastest, and easiest way to build a database of prospects who look forward hearing from you and learning about what it is you have to sell so that they can decide if they want to take advantage of the benefits.

This is Ray Stendall and I help entrepreneurs and business owners build, market, and sell amazing products and services that make a real difference.  This is a really exciting time to be in business and this video series is going to help you out a lot.  It’s constructed of a few videos that will teach you step-by-step, what you need to do to build a prospecting database.

And what I’m going to teach you in this video is important for you to implement.  Okay?  We don’t want you to simply to watch these videos.  We want you to implement them so that you can get the results that you need.

So first we’re going to have to think a little bit about how we get prospects to already know who you are, like you, and then want to do business with you.  So the first step is how do you connect to somebody who doesn’t know who you are?  Well, the way you do that is you first have to provide something of value to them that helps them go along their buyer trail.  See, every buyer has a trail.  They’re trying to get from Point A to Point B.  And your job based on the customer analysis that you have already done, hopefully based on watching some of my previous videos.  You’ll know exactly what that buyer trail is.  So your job is to identify what some of the key milestones are along the path so that you can help them get there.  And if you can identify certain critical information which you can create in the form of video or an audio or text, and give it to them over a period of time, you’ll start to build rapport and trust with them.  They’ll start to like you.  They’ll start to trust you.  You’ll be top of mind.  And then when it does come time to consider a solution in your area of expertise, they will think of you first.

So this is a technique that has been used for a long, long, long time.  But you know, now that we have the Internet available, there are an abundance of opportunities to take advantage of the Internet to be able to distribute content, and not only distribute content but distribute it in a way that’s interesting, exciting, engaging, using video as my preference.  And if you don’t like video, don’t worry.  You can always use audio.  If you don’t like audio, you can always share something in the written form.  What’s most important is that you share content that makes a difference.  Content that helps them get one step closer to where they want to do.  It’s really about getting the results for them in advance which is something that I learned from a pretty famous Internet marketer by the name of Frank Kern.  And I want to share this with you.

So, what we first need to think about is what kind of content are you going to create?  So this is where you actually have to put pen and paper together and start to brainstorm what is it that your customers would really, really want to know about, and therefore position you as an expert in your field that will then, they will then want to do further business with you.

So once you start to think about what that content is, you’re going to brainstorm it.  You’re going to need to think about what kind of medium.  How are you going to create the content?  You’re going to have to have it well-structured so that people can easily follow it.  There’s a beginning, a middle, and an end with key points that you want to share.

And then what you’re going to do is you’re going to place this content on sites.  It can be on YouTube.  It could be on ezine articles.  It could be through iTunes as a podcast, Facebook, social media sites, Twitter, LinkedIn.  Essentially it’s about putting your content in places that your customer or your prospect is like to come across it.  Of course you should also have a blog where you hold all of your content.  Think of it as a repository.

Okay.  So now that you have this content out there.  The content lives on these sites which we’ll call feeder sites.  There are feeder sites who are micro sites that are properties that you own.  Think of it like real estate.  You own a piece of property in Northern Canada, a piece of property in California, maybe one in the Bahamas, and these are different properties.  And as you build properties online, you build a community around those properties.

So what happens is that over time, they get to know who you are and they become open to persuasion.  They become open to learning more about you.  And that’s exactly what we’re going to teach you in this video series, all about how you can find somebody out in the open Internet world and bring them back to, get to know you and through this process, they become part of your database.  So that’s what we’re going to talk about in this video series.  I’m really excited about it.  I think you’re going to learn a lot.  I think you’re going to be able to apply it wherever you are in the world.  You’re going to be able to apply these ideas to more effectively market and sell your products and services.

Ray Stendall

Strategic Marketing Customer Analysis: Part 5 of 5

Strategic Marketing Customer Analysis: Part 5 of 5

Hi everybody,

This is the last video in this series. Now it is time for you to take action and implement what I have shared with you.

Please add your comments, questions and suggestions for more videos below.

Ray Stendall

Strategic Marketing Customer Analysis: Part 4 of 5

Strategic Marketing Customer Analysis: Part 4 of 5

The topic of this video is on “Customer Personas“. In this video I reveal exactly what they are and why some of the leading companies like Apple and Google I am sure use this secret tool to deliver superior products and services that their customers are very excited about.

Watch this short video, take notes and let me know what you think below.

Ray Stendall

Strategic Marketing Customer Analysis: Part 3 of 5

Strategic Marketing Customer Analysis: Part 3 of 5

Understanding the psycho graphics of your target customer and why they buy and do not buy is absolutely key to your success.

In this 5 minute video I share some of the most important psychographic factors you need to consider.

Enjoy, Share and Comment – let me know what you think

Ray Stendall

Strategic Marketing Customer Analysis: Part 2 of 5

Strategic Marketing Customer Analysis: Part 2 of 5

This video is about Demographics and is the second one in this series.

Let me know what you think and please comment and share.

Ray

Customer Analysis: Do You Really Understand Your Customer Part 1 of 5

Customer Analysis: Do You Really Understand Your Customer Part 1 of 5

To build, market and sell products and services effectively you have to do customer analysis. Have you done any formal customer analysis before?

This 5 part video training will teach you some of the most important things you need to consider to ensure you have done your homework.

Through applying this training and optimizing your marketing you will increase your conversion rate and your income.

Please share your comments and ideas with me. Are there are other topics you would like me to cover that relate to building, marketing and selling products / services

I enjoyed making this video for you. Let me know what you think and please share it.

Ray Stendall

Part 7/7 The 7 Cs of Getting Amazing Results: Congruence

Congratulations you made it through all 6 videos and this is the last one in the series.

I have just one Powerful Question for you:

Are your actions congruent to the size and scope of your dreams?

Watch this video and learn some strategies that can help you get there faster.

Please comment, share and join my site to get more useful ideas you can use to impact your personal life and business.

Ray Stendall

Part 6/7 The 7 Cs of Getting Amazing Results: Cooperation

This is the 6th video training on Cooperation. This video series examines “The 7 Cs of Getting Amazing Results”.

Building Cooperation with companies and individuals can help you realize your dreams, purpose, strategies and goals faster than trying to do it all on your own.

In this Business Training, I will share important strategies and tactics that can help you get started and improve your ability to cooperate with others as part of the 7Cs framework.

I also cover what some of the most common mistakes are that you need to avoid.

Watch the video (6:48) and let me know what you think.

Please comment, share and subscribe to be notified of new ideas and content.

Ray Stendall