A Video Training Series by Ray Stendall
What is a Sales Qualified Lead?
A sales qualified lead is one that is already marketing qualified. Previously we identified a marketing qualified lead as someone who has a distinct problem or desire they want to accomplish and a reasonable amount of trust in you, your solution and the company you work with so that they are ready to engage. Sales qualified is all about assuring that your lead or prospect has, a) a timeline to obtain and implement a solution, and b) a budget (access to capital). Quite often when working with different prospects, you end up spending so much time with unqualified sales and marketing leads that you waste your time and are unable to help anyone in the process. Your job as a small business owner is to advance your business by helping your customers succeed and to ensure that you spend your time wisely.