The Power of Membership Sites

Discover how to Build Your Digital Business by Leveraging Membership Sites

 

Introduction to Membership Sites and Their Impact on Consumers

Did you know that membership sites have the potential to generate an additional source of revenue and can also be used to create an amazing customer experience?

I. This video series is for you if you:

  • Want to deploy a membership site to support your current offers
  • Are looking for an additional source of revenue
  • Want to build a community around your product or solution
  • Want to provide a way for your customer(s) to interact with each other to provide a better customer experience.

II. What is a Membership Site?

  • Membership Site - Member OnlyA membership site provides content, resources, and various tools to a group of individuals who sign up to access it.
  • It is a protected and specifically designed website for users who have something in common.
  • You can easily create your membership site by installing a ”membership site creation plug-in” to your website if you are using WordPress.

III. Why is it important to have a Membership Site?

  • A membership site provides community for your customers
  • Customers want to interact with other customers who have purchased the same product or service to solve a specific problem.
  • In a community, individuals can be more open and share their challenges and concerns.
  • Customers want their conversations to be private within the community.
  • Solution providers want to provide content in a secure manner and maintain exclusivity.
  • The perceived value of your solution will increase.
  • A membership site provides a solution provider with the biggest issues on the minds of the membership base.

IV. How do you Deploy a Membership Site?

  • Think about the type of customers that you have.
  • Think about the products and services that you offer.
  • Ask yourself “What information can be offered to your customers that support the value transfer you promise.”
  • Build your membership site on your digital property and do not rely on other platforms like Facebook groups – but leverage them as part of your solution.
  • Consider using forums in your Membership site for users or customers to provide feedback.

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Power of Podcasting: How to Create your First Podcast

Did you know that 67% of podcast listeners don’t object to an occasional sponsored message as opposed to 6% of viewers on television and commercial radio? If you are looking for a way to advance your message in an engaging and dynamic manner for your users, then leveraging the power of podcasting to move your business forward is the solution you need to apply.

A podcast is a radio-style audio file that is available on the Internet for download or streaming. Podcasts are available through iTunes or other podcasting directories. Users can download a podcast onto a smartphone or mp3 player and listen to it at a time convenient to them. These are the kinds of users who have a specific interest in subjects where you can be an expert and provide your expertise through your podcast. Users can subscribe to your podcast channel for free and as you publish new content they have the ability to listen to it.

Creating podcasts aren’t for everybody. Business professionals that have a solution to offer their listeners should consider a podcast. By being an industry expert on a particular subject and having the ability to sell a product, service or information on that subject you can then position yourself as the leading authority. It’s a very flexible way to deliver content. All you need to do is speak into a microphone, do a small amount of editing and you are ready to publish. Your biggest hurdle is to spread the word about your podcast and generate subscribers. Describing your podcast through using the right keywords can quickly solve this obstacle.

Creating PodcastsOften, users will listen to podcasts as they travel to and from work. That is an excellent position to be in. No longer do you need to depend on gaining the support of radio personalities and networks to be heard by individuals because you can now go direct to the consumer and educate them. Relatively few people are utilizing podcasts, but there is a high level of desire in the marketplace to learn how to create podcasts. It doesn’t have to be difficult or complicated. All you need to do is define your show, identify the type of content and determine the result that you are looking to achieve.

What would a subscriber get out of listening to your podcast? By clearly explaining how listeners can benefit from subscribing to your podcast, you can build authority and trust. Now you can focus on building relationships with your listeners since you’ve already been able to build awareness by creating, publishing and marketing your podcast. How you create your podcast can be one-on-one, which is just you and a microphone, or you can interview other members of a community who are also experts in their respective fields. This approach results in you becoming a content aggregator where you bring key messages from knowledgeable people who become your partners in helping people.

If you are a real estate agent, for example, one of the uses of a podcast is to provide regular updates on what is happening in your region. You can provide strategies for buying or selling a home to maximize or minimize purchase price. You can also interview an insurance agent in your area and ask questions like “what should buyers know about buying homes in this area, what to look out for, and why fire insurance is critical?” You can even interview a creditor who can provide a breakdown of different types of loans and the benefits and weaknesses of each one.

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Effective Sales Strategies: How To Sell More Today

A Video Training Series by Ray Stendall

What is a Sales Qualified Lead?

sales strategies

A sales qualified lead is one that is already marketing qualified. Previously we identified a marketing qualified lead as someone who has a distinct problem or desire they want to accomplish and a reasonable amount of trust in you, your solution and the company you work with so that they are ready to engage. Sales qualified is all about assuring that your lead or prospect has, a) a timeline to obtain and implement a solution, and b) a budget (access to capital). Quite often when working with different prospects, you end up spending so much time with unqualified sales and marketing leads that you waste your time and are unable to help anyone in the process. Your job as a small business owner is to advance your business by helping your customers succeed and to ensure that you spend your time wisely.

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5 Critical Marketing Behaviors: How To Turn Leads Into Qualified Leads

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A Video Training Series on Marketing Behavior, by Ray Stendall

What is Marketing?

In our digitally connected world, getting a potential customer’s attention can be difficult. Marketing is all about having the ability to “grab and hold attention” in order to impart knowledge that inspires and motivates audiences to determine if your offer is ideally suited for them.

Marketing

Think of marketing as a funnel. The Top of Funnel is the first level – Awareness – where you define who you are, what your brand is about, and how you can be a valuable resource for people. How do you achieve this? By leading with content and having it available via different channels, like YouTube, Twitter, Facebook and LinkedIn, and in various forms, like content in articles and newsletters. The Middle of Funnel – Evaluation – is where customers figure out what they want to buy or not buy based on their criteria and what’s important to them. The Bottom of Funnel stage – Confirmation – is where potential customers confirm that they want to be a customer.
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How to Deliver an Amazing Customer Experience: Move from Simply Listening to Customers to Ultimately Operationalizing and Delighting Them

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Customer Experience


Introduction and Definition of the Topic

Ray Stendall: Hello and welcome to Customer Engagement TV. This is a program which pulls together some of the best ideas from some of the top thought leaders into a live broadcast interview that is then used in Customer Engagement Magazine. I’m the publisher of Customer Engagement Magazine and together with my team have the great pleasure of creating a publication that is distributed worldwide through the power of iTunes.

Today I have the pleasure of interviewing one of my favorite people in this industry. She is the Director of Voice of the Customer (VOC) Consulting for Confirmit and does a lot of work within this organization to really understand how to architect a great customer experience for her customers. She’s also the author of a popular blog known as CX Journey. I am so delighted to have Annette with us today. Annette, tell us more about yourself, and then let’s get started with the great content we have planned.

Annette: Thank you for inviting me to participate in this hangout with you. This is exciting, and I’m thrilled to be a part of the magazine as well, so I’m looking forward to that. I know we’re going to have a great discussion today. What I plan to bring to the table is really my experience over the last twenty plus years in this industry in working with different clients in different industries to help improve the customer experience. So, I’m looking forward to sharing what I’ve learned.

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