As 2015 draws to a close, the 2016 election cycle in the USA is just getting started. With that said, the Customer Engagement Methodology is the ideal approach to getting citizens to vote for the best candidate. Voters are like customers, and the candidates that are vying for office represent the companies that are striving to gain the public’s trust. The Customer Engagement approach isn’t only useful in business, but also in other aspects of life.
This three-part series will show how candidates can connect and engage their audience by:
1. Building awareness,
2. Nurturing the relationship with the audience, and,
3. Confirming the vote.
I. Building Awareness and Connecting with Voters
Citizens need to know a candidate exists before they can vote for them. Ideally candidates must be transparent and authentic about who they are, why they are running for office, what they stand for, and what can be expected from them in the future. Ironically, this is not what the electorate is used to experiencing which causes cynicism and distrust. When a candidate communicates in a straightforward manner, they are seen as a “breath of fresh air” because whether you love the candidate or hate him – you at least know what they stand for and what they stand against.
Candidates can do a much better job of building awareness by identifying the structure of their platform and breaking it down into easy to understand parts that can easily be shared with voters. Candidates who do this become a valuable “trusted resource” to the voters to help them make more informed decisions.
Creating professional videos in a studio is a great way to connect your message with your audience, but also provide videos that are recorded live so that your supporters have a means of getting to know you in real time. Live “teleprompter free” video is always perceived as more authentic than edited video. This approach requires a confident and articulate candidate who can think on his feet.
Use different media avenues to get your content to a wider audience by using:
3. Candidate’s Blog and Content Distribution Networks
4. Social Media (as an amplification method)
As candidates purchase ad space, they can drive traffic to their high-value content and segment visitors based on specific topics. This tactic enables them to continue targeting an audience with a message that resonates. Many voters are very passionate about specific issues and through this strategy you can build substantial support you will use later on in the election cycle.