How To Get New Customers | How To Get New Clients |
Small Business Marketing Part 2/6
This video series explains how to get new customers using the Internet.Customers are searching on the internet right now for exactly what you are selling. Watch and learn how to get those customers to contact you.
This is Part 2 – Let me know what you think and please comment below.
Ray Stendall
Hi, this is Ray and I hope you've watched the previous video in this series. What we're gonna talk about in this video is all about how you create, and this is really fancy now. A LCM, a Lead Capture Mechanism. That's just fancy talk for a Lead Capture Page. And I'm gonna tell you all about that in this video. So you know exactly what you need to do, so that you can implement it in your own business. See there's a problem that most people face when they come to most people's websites. And that problem is, there's just too much stuff to click on. And have you ever gone to a website where there is just too many things you can click on?
Too many menu options, too many things flashing at you and you get confused, you may be bounced around, and then you bounce off? Well that's what happens to your customers and prospects as well if you have too much going on on your page. Now what I mean by too much. Anything more than one decision is too much for a lead capture page. So let me explain a little bit more. What you want to do, is you want to drive traffic, prospects to a lead capture page. And this lead capture page has only one decision they can make. One, they can either decide to learn more about you and what it is that you have to share that is going to help them or two, they can decide not to, and then go away.
So, you see you are taking all the decisions away except for one. And this is called the lead capture page. Now there's hybrid models of using lead capture pages in connection with a home page, which is what I do on my site, Ray Stendall.com. But I want to show you an example of a pure lead capture page. And this lead capture page is my businessthoughtoftheday.com. And what you'll notice is, its a lead capture page. Which is basically structured in the following way. You have a banner at the top, you have a headline, the headline is meant to provoke some level of curiosity to watch a video, videos do tend to work best and you don't have to use a video. But I like to use the video and off to the right you have a place for someone who put in their name and their e-mail address. Or whatever information you are trying to collect from your prospect. Now its also possible to use lead pages that have more text than benefits of what it is the person is gonna get to giving you their name and email address.
You see, people will not give you their name and email address unless they have some type of benefit. Right? Its a trade. You're providing content and knowledge, they're providing their name and email address. So its important you structure your page this way. And something else that I want you to consider, is that its important that you think about who your target audience is. You cannot drive each target segment to one lead capture page. Let me give you an example. Let's suppose that you're selling widgets, the fancy famous example, the imaginary product. As you're selling widgets you have two different potential buyers. You have the buyer that is the end consumer, who's gonna use the widget. And then you have the buyer which may be your channel. Your channel may be the retail store which is going to buy it from you to then sell to the end consumer.
So, when you create a lead capture page you have to realize that there's two different buyers and as a result of having two different buyers you need to make sure that you have the appropriate message in place to capture their attention so that they are willing to give you their name and e-mail address in return for something of value that's going to either help them personally or help their business.
So in this video, you learned about lead capture pages. In the previous video we talked about how we get people to our lead capture page which is through providing amazing content. And what am I going to do is share more with you about how you then follow up with people, once they fall into your lead funnel. If you want to see an example again, just go to businessthoughtoftheday.com. I encourage you to check it out, it will provide you awesome content. As well as RayStendall.com. And that gives rise to me telling you, about my offer, which is an example of what I'm talking about. So what i want to suggest is that you come back to my site so that I can offer you thirty free minutes of video training all about building, marketing and selling awesome products.
And you get an idea to watch how I do it so that you can do something similar. This is Ray Stendall wishing you the very best, go forward make a difference today through building marketing and selling, great products and services.
Hi Rey,
Remember me, your avid fan to success, I’m wealthy Romero, your friend from the Philippines.
I’m always listening to your podcast which I downloaded more than a month from now. You’re video training is blocked from my company here. Could I request to you an mp3 version of all of your trainings so I could listen while I’m working, on travel and to our home. Thank you for giving my request (Using true faith). =) Have a great day… (million.earner@yahoo.com) – Jess (wealthy) Romero
http://www.RayStendall.com Ray Stendall
Hi Romero!
I have good news for you moving forward I will have all my videos transcribed. So you will be able to read them. Converting to MP3 is something I can consider in the future – right now I simply can not do it with everything going on. I really appreciate the feedback and please share any ideas for future training that would personally help you. You can expect to see all the transcriptions under my videos in the next 3 days or so.
